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What are the assets of the Bay of Morlaix and its surroundings?
It is very easy to access, by road, with a toll-free expressway but above all by train, with a journey time of only 3 hours to Paris since July 2017.
It meets the expectations of vacationers:
It is an authentic region, with a very rich heritage.
It offers wide open spaces in the Arrée mountains, fine sandy beaches which stretch over several kilometers and avoid crowding, or even a preserved coastline.
The sun without heat. The vacation rental site PAP Vacances claims to observe “a significant drop in the number of reservations” made between January 1 and June 18, 2023 for regions prone to high heat. INSEE pointed out, for its part, that the number of overnight stays in the summer season was increasing particularly in the northern, Normandy and Breton coastlines.
To go further: https://www.letelegramme.fr/bretagne/vacances-pourquoi-la-bretagne-attire-t-elle-naut-6390629.php -
Is he attractive? Sustainable?
Relaxation, relaxation, a change of scenery, disconnection, discovery and enrichment are and will remain the key words of vacationers for their future stays.After three years of health crisis, certain essential prerequisites persist such as:relaxation and relaxation: vacationers want to take their time during their vacation (62%) in order to rest and recharge their batteries in peace (61%);a change of scenery, disconnection, discovery and enrichment: 78% of Holidaymakers want to discover landscapes and 68% new places.There is also strong demand for heritage (69%) and gastronomic (54%) discoveries. They confirm that they are looking for a change of scenery to break away from their daily lives (63%).54% of French people feel the need to free themselves from time constraints.Other trends are emerging and expected to intensify in the future. In fact, vacationers aspire to: Live a special or even unique experience (71%), Travel more responsibly (70%), live like a local (69%).These trends echo a growing interest in more responsible tourism. In fact, more than 4 out of 5 vacationers pay particular attention to it by preserving the sites they frequent, consuming local products, carrying out selective sorting, collecting their waste or even implementing actions to reduce it. . -
The latest figures for the Côte de Granit Rose – Baie de Morlaix area?
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What is the short-term rental market in Brittany?
In 2022, the use of short-term furnished rentals increased by 31% in Brittany.
The furnished rental market has experienced considerable growth over the past ten years due to the arrival of online platforms such as Airbnb and Abritel. They help boost local economies and develop tourism in rural areas.
Furnished rental is the main mode of tourist accommodation in Brittany.
It is estimated that the rental offer available on these platforms generated more than 5.7 million rental days and 668 million euros in revenue in the region in 2022. -
What tools are available to us to find out about them?
The tourism market is very structured. For example, Bretagne Tourisme carries out a regional tourist attendance survey every 5 years called Reflet, which provides a snapshot of tourism in Brittany, the expectations and behaviors of travelers.
Tourist offices are privileged local partners, both for vacationers and professionals. They work to promote their territory, monitor and measure its attractiveness.
Online tools like AIRDNA or revenue managers also make it possible to obtain very detailed geographical statistics on the reality of the short-term rental market.
